The Story of Power - The Global Elite/Excellent "50"

The study of power is not only diverting (which Homer and Shakespeare knew), but illuminating. A biography of an ancient human impulse.

Barack Obama has a good Al Gore story. Sometime after the 2000 election, Obama called on a corporate executive in a big office with a terrific view of midtown Manhattan. The businessman had been an ardent Gore supporter, and the former vice president had recently asked him to consider investing in a startup television venture. "It was strange," the executive told Obama. "Here he was, a former vice president, a man who had just a few months earlier been on the verge of being the most powerful man on the planet. During the campaign, I would take his calls any time of day, would rearrange my schedule whenever he wanted to meet. But suddenly, after the election, when he walked in, I couldn't help feeling that the meeting was a chore. I hate to admit it, because I really like the guy. But at some level he wasn't Al Gore, former vice president. He was just one of the hundred guys a day who are coming to me looking for money. It made me realize what a big steep cliff you guys are on." Obama, recounting the anecdote in "The Audacity of Hope," notes: "A big steep cliff, the precipitous fall." And, in Gore's case, the climb back up the cliff, to a Nobel Peace Prize and global eminence. Obama, who is now arguably the most powerful man in the world, understands that power is a fluid thing, and has been since the first caveman threw a rock at another caveman.
In the popular imagination, power tends to be viewed in one of two ways, both extreme. The first is totemic and tactical (how to get ahead at the office, to win friends and influence people). The other is epic and amorphous (the fate of markets, of vast global events and forces that seem beyond anyone's control, but especially yours).
Power is both these things, and more. At heart, it is best understood in terms of command and control. It is either the capacity to make others do as you wish (the command function) or to reorder the environment around you (the control function).
placeAd2(commercialNode,'bigbox',false,'')
To study it intimately and specifically—how people get power, and how they wield it—is not only diverting (though, as Homer and Shakespeare knew, it is surely that). It is also illuminating, for understanding its accumulation and deployment enables us to learn, possibly, how to change the world around us, and the world at large.
Forgive that last bit of Dawn-of-the-Age-of-Obama hyperbole, but there is real hope behind the hype of the season. The discussion of power makes many left-of-center Americans somewhat uncomfortable, for it can be offensive to democratic sensibilities. Many right-of-center Americans, too, find the conversation unsettling, for it inevitably leads to thoughts of a governing elite, which conservatives in recent decades have chosen to vilify for rhetorical purposes. From Plato forward, philosophers have struggled to define power and, in the act of definition, to delineate it from the other impulses that shape what we do.
The beginning of 2009, the last year of the first decade of the 21st century, is a good time to consider the nature of power, and of the powerful, because the world is being reordered in so many ways—broadly by what my colleague Fareed Zakaria calls "the rise of the rest," the emergence of powers such as India, China and Brazil, and specifically by the global recession. The cultural, political and economic consequences of the financial meltdown cannot be overestimated. Unthinking trust in unfettered markets has evaporated, and the concern appears to be more than a temporary fit of worry that will pass when things start to get better. The demise of titans on Wall Street has elevated bureaucrats and politicians in Washington and Beijing and Brussels. And there is one politician in particular whose exercise of power will affect all of us for years to come: the president-elect, whose victory in November and transition—accompanied by the virtual disappearance of President Bush—have marked a resurgence of confidence in America. A senior European diplomat recently marveled to me about the American capacity to change course with rapidity and apparent ease: the shift from Bush to Obama —from the scion of one of America's noblest families to the child of a brief marriage between a young Kansan and a Kenyan academic, who proceeded to see his son exactly once—was simply astonishing.
In the following pages, you will find NEWSWEEK's highly subjective list of the most powerful people who will figure in the era over which Obama will preside. It is arbitrary, but the choices are well considered, and each, we believe, represents a thread in the new global tapestry. Some are utterly surprising; others are not. Perhaps most important, each meets the test of power as we have just defined it: they are men and women who are either in the business of bending others to their will or seeking to rearrange reality in ways they find more congenial. They are in command, or they seek control. There is, naturally, more than a little overlap; the features are not mutually exclusive. (The reprehensible are also here—Osama bin Laden is one example—as an acknowledgment that evil can affect us, too.)
We are not undertaking this to create simply an American list, or to delineate an elite based on wealth, social class or educational credentials. The figures in this issue are global, and they are chosen on merit. Many of the names here, it is true, are well-off, move in what might be considered high circles and went to celebrated schools. But many began life in obscurity (see, for instance, the 44th president of the United States) and have risen to prominence through a combination of determination and good fortune. Part of the promise of this country in particular is that those who work hard will have the opportunity to thrive; it is, along with the proposition that all men are created equal, the promise at the heart of the national enterprise.
In Latin the word for power is imperium, which is largely evocative of the state, and we tend to think of power in political terms—that is, in terms of our relation to one another in the public sphere (power dynamics within families are usually confined to the private sphere, except when those families play political roles—see the Kennedys, the Bushes and the Clintons). Very roughly, political power in America has moved from being the monopoly of the landed elite from the 18th-century Revolutionary era through the 19th-century Age of Jackson, when the suffrage was broadened to white men beyond the traditional gentry. In the 20th century, women and, at long last, African-Americans were included in the mainstream. Now, in the 21st century, the world is turning over yet again. The political energy in the country is being harnessed by a younger and more diverse group than it has been in ages past. This does not mean the millennium is at hand, but it does mean that the face of power is changing.
placeAd2(commercialNode,'bigbox',false,'')
The worship of power for power's sake is debilitating and disorienting. The central creation myth of the West turns on just that insight. In the Book of Genesis, the serpent is able to seduce Eve and Adam into disobeying the Lord by promising that the fruit of the forbidden tree would turn them into gods—would, in other words, make them more powerful than they were in their innocence.
It is more fashionable to speak of such grasping not as sin but as the will to power, Friedrich Nietzsche's 19th-century formulation. "My idea is that every specific body strives to become master over all space and to extend its force (its will to power) and to thrust back all that resists its extension," wrote Nietzsche, who elevated power, rather than good, to ultimate concern. "But it continually encounters similar efforts on the part of other bodies and ends by coming to an arrangement ('union') with those of them that are sufficiently related to it: thus they then conspire together for power. And the process goes on." The moral reply is that some things are more important than power—love and freedom among them. That the security of such virtues often requires the use of force is an inescapable element of reality, but there is a distinction between the pursuit of power for domination and subjugation and the use of power to make possible the journey toward what Winston Churchill called the "broad, sunlit uplands."
Still, the bleak Germanic view has suffused elements of modern life. Resentment of those in charge of the industrialized state in an age of mass media is on vivid display in the work of C. Wright Mills, who published "The Power Elite" in 1956. Mills's vision was one of not-so-quiet desperation: "The powers of ordinary men are circumscribed by the everyday worlds in which they live, yet even in these rounds of job, family, and neighborhood they often seem driven by forces they can neither understand nor govern … But not all men are in this sense ordinary. As the means of information and power are centralized, some men come to occupy positions in American society from which they can look down upon, so to speak, and by their decisions mightily affect, the everyday worlds of ordinary men and women." Sarah Palin would probably agree with Mills, at least on the looking-down part.
But power in America and elsewhere is undergoing directional changes that complicate Mills's argument. Yes, there are still cultural arbiters, and yes, presidents and lawmakers and executives obviously exert enormous influence. It is arguable, though, that technology has given us a more democratic culture (if not politics) than the world has seen since perhaps the founding of Athenian democracy. In ways that we are still only beginning to understand, the Internet is changing how power is accumulated and exercised.
This is a subject that Al Gore—who knows a lot about the vicissitudes of fortune—understands well. In Gore's thinking, we are now in the midst of a great turning point in the history of power, a moment akin to the introduction of the printing press in Europe in the mid-15th century. The proliferation of printed information helped fuel the rise of democracy until, in Gore's view, television replaced print as the central political medium. Now the Internet has, like Gutenberg, lowered barriers to information and has given virtually anyone with something to say the means to say it. The Web is not only a source but a stage on which we can engage in the life of the nation and of the world armed with facts we have weighed in the light of reason. "Knowledge is now once again connected to power," says Gore—and that is a kind of power which means all of us belong on a list like this.
The other new factor in the global power game of 2009 is Obama himself. Well read, technologically savvy, politically astute, he comes to the White House in grim times but with high expectations. Whether he succeeds or fails, it will be a close-run thing. "It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things," said Machiavelli. If Immanuel Kant is to be believed, even Obama's cool intellectualism is risky: "It is not to be expected that kings philosophize or that philosophers become kings, nor is it to be desired, because possession of power corrupts the free judgment of reason inevitably." So much for Plato.
placeAd2(commercialNode,'bigbox',false,'')
Characteristically, Obama would reject the Kantian formulation as a false choice—one can be a king who rules with the benefit of philosophy. And what, exactly, is Obama's philosophy of power? He is a man with a tragic vision of the world: he knows that while progress is possible, perfection is not, and he comes to the office, it seems, with an appreciation of the limits of politics and the fleeting nature of power. As his story about Gore's old supporter suggests, Obama is a student of such things.
The account of the conversation about Gore's fall from power included Obama's own musings about how Gore may have felt now that his coming by, once an honor, seemed a "chore." "Sitting there … trying to make the best of a bad situation, he might have thought how ridiculous were the circumstances in which he found himself; how after a lifetime of work he could have lost it all because of a butterfly ballot that didn't align, while his friend the executive, sitting across from him with a condescending smile, could afford to come in second in his business year after year and yet still be considered successful, still enjoy the exercise of power," Obama wrote. "It wasn't fair, but that wouldn't change the facts for the former vice president." It is a fact, too, that one day Obama's power will fade, as will that wielded by the others on our list. What they do with it in the meantime will determine how their own story is told.

Duke Energy Corp. is not the world's greenest utility, and CEO Jim Rogers is no green saint. The company was sued by Environmental Defense, the research and advocacy group, when it balked at installing modern air-pollution controls on old coal-fired power plants that it was renovating; the Supreme Court handed it a 9-0 loss in 2007. Duke is the country's third-largest emitter of the greenhouse gas carbon dioxide, and is building two new power plants that will burn coal, the worst CO2 fuel. But if Barack Obama wants to spend $15 billion a year over the next decade to develop and deploy renewable energy, and to get the country on track to cut greenhouse emissions 80 percent by 2050, Rogers, with his sooty record—but belief in renewable energy and the need to cut CO2—is just the kind of powerful ally he'll need.
The support of environmentalists and of green-tech companies for Obama's plan is a given. The support of industry is not. Dead-enders still deny that global warming is occurring, much less that it is caused by greenhouse gases. Much of the business community thinks mandatory CO2 reductions would be economically ruinous: in November, the U.S. Chamber of Commerce warned of a "devastating impact … on businesses, farmers, the fragile economy and job creation." For eight years, opposition like that (combined with White House intransigence on climate change) crippled efforts to expand renewable energy and cut greenhouse emissions. But if Rogers and other industrial titans—Alcoa, Caterpillar, General Electric, BP America, Dow Chemical, Du Pont and Shell are among those that support mandatory CO2 cuts—can flip some of their peers and provide political cover to pro-business congressmen, the next four might be different.
Rogers has aligned at least some of Duke's investments with his rhetoric. He has called for mandatory greenhouse-gas reductions from power plants and other sources, advocates a cap-and-trade system (polluters get allowances to emit CO2; if they emit less, they can sell or trade them to worse emitters) and supports a surcharge on electricity to fund R&D on low-carbon technologies. Duke is spending $50 million to install 10 megawatts of solar panels on customers' rooftops. It bought a wind-power company in June for $320 million, raising its wind capacity to 500 megawatts; it has another 5 gigawatts of wind projects in development. And Duke has begun building the nation's largest solar photo-voltaic farm—16 megawatts in North Carolina, enough for 2,600 homes.
placeAd2(commercialNode,'bigbox',false,'')
To jump-start renewable energy and green technology will take at least three big steps. First, wind and solar require huge upfront capital outlays, which makes them extremely sensitive to the cost of borrowing. "In the last two months we've seen capital get very tight, though there's interest in wind and solar projects among private-equity firms that have money to invest," says attorney Edward Zaelke of the Chadbourne & Parke law firm, where he handles energy deals. What would get investments flowing? Government loan guarantees for construction of wind or solar farms, to reduce the cost of capital; extending tax credits for solar and wind projects and making the credits transferable so a company that has no tax liability could sell them to one that does; perhaps even direct government loans. Though that's hardly unprecedented nowadays (AIG bailout, anyone?), Congress is losing patience with the unending federal involvement in markets. It will take the business community to argue that achieving energy security and staving off climate catastrophe is worth even more than insuring a steady supply of Pontiacs.
The second way to boost investment in renewables is for the government to send a clear signal to business: emitting CO2 will cost you. "If industry knows cap-and-trade is certain by 2011, and that they have to cut emissions 80 percent by 2050, that will be the most powerful signal you can get," says Environmental Defense president Fred Krupp.
Finally, making green energy a reality will require increasing demand for it, since the more of something buyers want, the greater the economies of scale producers can achieve. There is no more powerful buyer than the U.S. government. Federal facilities—8,600 buildings and 213,000 vehicles—are already required by law to cut their energy use 30 percent by 2015, so "going green is something we live and breathe," says Jim Williams, acting head of the General Services Administration, which buys and runs those facilities. The GSA has converted a federal building in upstate New York to all wind power and installed 110,000 square feet of solar panels on a building near Washington that houses mission control for scientific satellites. If the new administration requires even more green purchases, the cost of solar could drop by half, says Rhone Resch of the Solar Energy Industries Association, with no big technological breakthroughs. But Congress will need to hear from CEOs like Rogers who can see past next quarter's bottom line.
No. 49: E. A. Adeboye